“How can I utilise letterpress and the styling of Victorian pharmaceuticals to highlight the dangers of over use of medications? By focusing on the side effects, I hope to provoke the public to ‘snap and share’ the campaign thus leading to debate surrounding the topic.”
By focusing on the side effects, I hope to provoke the public to ‘snap and share’ the campaign thus leading to debate surrounding the topic. Most recently the NHS has been making the public aware of the over prescribing of antibiotics. It is right to address this topic and the more serious matter of the over prescribing of medication in general. I have produced an impactful campaign with a sensitive yet communicative and aesthetic design style to impact the public to make the right choices when considering medication. The Victorian style of apothecary labelling is a good link to current over-use of medication as this was when legislation surrounding pharmaceuticals was first introduced.
