To create an updated brand identity for Stepping Stones clinic and their new partner school of Steps Ahead. A group of trained professionals, mental health therapists, psychologists, teachers/tutors, and mentors who help young people, teens, and young adults.
It was decided that a typographic solution would be best after some initial sketches to continue the influence of the E being steps within their original logo. Utilising the font Span Bold I combined a simplified abbreviation logo and full text first supplying examples for SSC & SA although the client chose to ultimately use SSC as their only logo stamp and to add colour contrast to SA to promote creativity within their new educational program.
In leading this project bi-weekly deadlines and meeting with the directors of Stepping Stones Clinic and Steps Ahead where met and feedback was obtained. This was worked upon constantly to ensure the best possible outcomes before proceeding with design finalisation and presentation.
